About
About the PoolGuy
David Vogel, aka “the PoolGuy” has been in sales and marketing for over 25 years working with companies large and small. Until recently, he was an elite swimming pool builder. Selling a product like a swimming pool, which can cost from $20,000 to well over $500,000 for a luxury estate pool, entails many of the same challenges all small to mid sized business owners face.
- How to obtain new clients
- How to extract referrals from business associates.
- How to advertise via direct mail, newspapers, the media and others.
- How to stimulate your customers appreciation for the job well done with referrals.
Understandably, the demands required to obtain proficiency in the sales and marketing to these individuals with extremely different demographics is well and above the “norm”.
But what truly makes David different is his understanding of technology and the “Real World” implications and implementation of systems to increase lead generation and sales. A sales and marketing professional by day and a closet geek by night, David has been an avid computer and internet user for over 30 years. How can this be true??? In 1979 David build from scratch an 8088 computer with a whopping 8K of memory and got an “A” in his senior year physics class. Apple computer wasn’t even public!
the PoolGuy will provide you with timely and easily understood information regarding:
- Building/Outsourcing your website.
- Search Engine Optimization(SEO)
- Maintaining your website.
- Viral Marketing (getting referrals)
- eMail Marketing (using your list)
- Social Networking (using Facebook, LinkedIn and others to promote your business)
- Blogging (building repore and conversing with your most valuable asset, your customers)
- Video Marketing and much more.
Failing to recognize the importance of having an active internet presence will be the death of your business!
In today’s market, yellow page advertising is down, newspapers are asking for bailouts and all the other means of advertising once utilized to grow your business are rapidly becoming a thing of the past. Your customer base is using the internet to find and research your business before they call you.
the PoolGuy will help you to understand the basic and advanced concepts of promoting your business on the internet. More importantly, provide you step by step guides, videos, and checklists for you to use in growing your business online.
